The Benefits

 

A CRM solution gives you a unified and integrated management of your entire selling life-cycle using a single database and allows you to build and maintain a long-lasting satisfied customer portfolio.

Marketing - Close the loop!

• Plan and manage your marketing campaigns effectively 
• Measure the ROI on your marketing campaign expenditure and understand the effectiveness of each action
• Manage multiple marketing activities simultaneously (print advertising, direct mail, telemarketing, etc.)
• Create automated processes to manage the responses from each marketing activity and therefore guarantee that no leads go to waste
• Organize, allocate and track how effectively your sales force converts those leads into customers

Manage those Leads!

• Qualify and assign quality Leads to your sales force
• Decide on your sales procedure and build automated processes to make sure everyone works that way
• Get everyone using the same database and avoid costly duplication of sales & marketing activities
• Know what is happening for each and every contact and account in terms of performed activities and planned activities

Get the business!

• Follow every new business opportunity and manage the contacts in relation to each opportunity
• Identify what the Prospect wants in terms of individual products/services
• Generate proposals/quotes and follow-up on them until you win the deal
• Know how you stand on current and expected future opportunities using forecasting and reporting and circulate this valuable information to the right people in your company on an automated basis

Keep your customers satisfied!

• Be able to give the after sales-service and support your customers expect from you
• Build your own knowledge base and let your valued customers access it 24 hours a day 365 days a year
• Be able to dedicate your best internal resources on solving the "real" technical problems 

Make the Web work for you!

• Collect sales orders via web and create a process to automatically handle them
• Capture Leads via web and manage them using your lead management process to convert them into customers
• Give your customers Support via web allowing them to register, submit their problems and even resolve them using the knowledge base
• Let your valued Customers & Partners access via web predefined information on your database